E-Cigs with E-liquids Suspected
Big Tobacco On The Decline In Europe
For a long while it has been suspected that tobacco cigarette sales were in a downward trend in Europe but it was not yet possible to say so with certainty.
Now the figures are out and they confirm what is really happening to these giant companies. From 793.7 billion cigarette sticks sold in 2000 the number has dropped to 608.8 billion sticks a decade later in 2010.
That is a drop of 23% in a period of 10 years! That drop is not a drop in profits due to higher taxes, or higher distribution costs or reduced prices eating into profits. It is a drop in actual products sold by the industry.
Whether you are a supporter of tobacco cigarettes or you are a sworn opponent, those are figures that will immediately attract your attention. Those numbers reveal that either the number of active smokers has dropped or the smokers have dramatically reduced how much they smoke on a day by day basis.
It is this drop in sales that can most aptly explain why Big Tobacco is pushing for more stringent control of electronic cigarettes in the hope that once e-cigs and e-liquids are as controlled as tobacco cigarettes currently are then Big Tobacco will engage the same measures that they have used to maintain sales over the decades.
The other card they have been playing is to venture into the e-cig and e-liquid business. This may be partly due to their desire to cash in on the new opportunity or because they see a possible end to tobacco cigarettes so they would be hedging their bets by having a foot in the electronic cigarette world.
While tobacco prohibitionists will be quick to claim that their campaigns are responsible for the drop in tobacco cigarette sales, it may be rather difficult to prove such claims. This is particularly so given the fact that the decade in question is the very one that saw the emergence of e-cigs as an alternative to tobacco cigarettes.
The majority of e-liquid users (99%) have ever smoked tobacco cigarettes so the fact that the number of vapers is skyrocketing points to the fact that those vapers are coming from the rank of analog smokers. There is no escaping this conclusion.
The truth is that electronic cigarettes are hurting Big Tobacco and that is attracting a backlash by the wounded tobacco companies against the electronic cigarette industry. Big Tobacco is kicking up all sorts of dust using various proxies and that may explain why there is such a negative perception of e-cigs even when they have not done anything to deserve that negative press.
It was bound to happen. People had struggled for so long to find a viable alternative to tobacco cigarettes and when electronic cigarettes were introduced onto the market, dwindling analog sales are providing testimony of the fact that e-cigs are a real alternative to tobacco cigarettes. It is possible that in the coming years there will be a continuation of the drop that tobacco firms are registering in their sales and that drop may be much bigger than the 23% so far noticed.